A packet of chips
- 10 minutes away, every dark store
- 9-month shelf life, zero prep
- Fits a pocket, a desk, a commute
- Almost no nutrition
Freeze-dried Indian fruit ✺ no added sugar ✺ nothing else
Real fruit = a snack you actually crave.
Launching in Bengaluru, October 2027. Be the first to take a bite.
The problem
Gen Z didn't quit fruit. Fruit quit Gen Z.
A mango
- Everything your body wants
- Wash, peel, cut, refrigerate
- Eat within 48 hours, or bin it
- Same loose format for 50 years
A pouch of forbidn
- Real fruit and nothing else
- 9-month shelf life, zero prep
- Fits a pocket, a desk, a commute
- Crunches like a chip
How it's made
Fruit, made snackable.
We remove the water. That's the whole trick. No added sugar, no preservatives, no synthetic flavour. Just fruit that keeps for months and fits in a pocket.
Source at peak
Grade-A Indian fruit, picked in season when it's at its sweetest.
Dry, don't cook
The water leaves. Nothing else does. Freeze-dried to a crunch.
Seal & ship
Single-serve pouches with a 9-month shelf life. No fridge needed.
10 minutes to you
On the dark-store shelf, then in your desk drawer. A trip a mango could never make.
Everyone sells health.
Nobody sells craving.
The range
Three packs. Three cravings.
The 4pm fix
₹99
Your afternoon slump, sorted.
The 5-a-day fix
₹200
A whole day's fruit in one bag.
The eden box
₹400
Gift real fruit, not another dry-fruit box.
We asked 65 of you
You told us what you crave.
0%
snack 4+ times a week
0%
would try a 50g fruit snack
0%
want their mango masala
Flavours on the way. Go on, drag them around.
Classic
Mango
Mango
Masala
Mango
Mango
Sweet
Chilli
Chilli
Chilli
Guava
Guava
Tajin-style
Masala
Masala
Fruit++
protein & collagen
protein & collagen
- 2027Pure fruit Dried, nothing added.
- 2028Flavoured fruit Fruit that eats like a chip.
- 2029Fruit, upgraded Doing a supplement's job.
We're rebuilding fruit for the way India snacks now.
Bengaluru first, on Blinkit and Zepto. Then everywhere.